Nik
Founder, Press Play
Nik runs Press Play and manages the ad campaigns the service delivers. He has spent the last several years building and operating growth tools for creators and music, and writes here about what the delivery data actually shows.
Articles
- Targeting on YouTube: Country, Interest and Placement2026-09-23
- YouTube Shorts Promotion: What Works in 20262026-09-16
- What a Good Retention Curve Looks Like2026-09-09
- How Much Watch Time Do You Need for Monetisation?2026-09-02
- Why Your Video Stopped Getting Views — and When Ads Fix It2026-08-29
- How to Judge a YouTube Promotion Service2026-08-28
- Promoting Music on YouTube: What Works for Artists and Labels2026-08-28
- How Many Views Does $100 of YouTube Ads Buy?2026-08-27
- Do YouTube Ads Help the Algorithm?2026-08-27
- What YouTube Promotion Costs in 2026: Real Cost Per View by Country2026-08-26
- In-Stream vs In-Feed vs Shorts Ads: Which One for Your Video2026-08-26
- YouTube Ads vs Buying Views: What Actually Happens to Your Channel2026-08-25
Questions about a campaign or anything written here: support@pressplayads.com, or the contact form.