Nik

Nik runs Press Play and manages the ad campaigns the service delivers. He has spent the last several years building and operating growth tools for creators and music, and writes here about what the delivery data actually shows.

Articles

• Targeting on YouTube: Country, Interest and Placement
  2026-09-23
• How Long Does It Take to Get 1,000 Subscribers?
  2026-09-19
• How Much Does YouTube Pay Per 1,000 Views in 2026?
  2026-09-19
• What Is a Good Cost Per View on YouTube?
  2026-09-19
• YouTube Shorts Promotion: What Works in 2026
  2026-09-16
• What a Good Retention Curve Looks Like
  2026-09-09
• How Much Watch Time Do You Need for Monetisation?
  2026-09-02
• Why Your Video Stopped Getting Views — and When Ads Fix It
  2026-08-29
• Promoting Music on YouTube: What Works for Artists and Labels
  2026-08-28
• How to Judge a YouTube Promotion Service
  2026-08-28
• Do YouTube Ads Help the Algorithm?
  2026-08-27
• How Many Views Does $100 of YouTube Ads Buy?
  2026-08-27
• In-Stream vs In-Feed vs Shorts Ads: Which One for Your Video
  2026-08-26
• What YouTube Promotion Costs in 2026: Real Cost Per View by Country
  2026-08-26
• YouTube Ads vs Buying Views: What Actually Happens to Your Channel
  2026-08-25

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