Pricing
Last updated 29 August 2026
Press Play charges per view, not per campaign. YouTube video promotion starts at 0.60¢ per view worldwide, Shorts at 0.40¢, and music promotion at 0.80¢. The minimum weekly budget is $29. Budgets from $500 a week earn a volume bonus of 5–15% more views at no extra cost.
Cost per view by platform and audience
Rates are in US cents per view. Broader audiences cost less because the ad auction is cheaper there.
| Promotion type | Worldwide | US / UK / CA / AU | Europe | Asia | Latin America | India |
|---|---|---|---|---|---|---|
| YouTube video | 0.60¢ | 1.32¢ | 1.08¢ | 0.54¢ | 0.48¢ | 0.42¢ |
| YouTube Shorts | 0.40¢ | 0.88¢ | 0.72¢ | 0.36¢ | 0.32¢ | 0.28¢ |
| Channel growth | 2.00¢ | 4.40¢ | 3.60¢ | 1.80¢ | 1.60¢ | 1.40¢ |
| Music / artist | 0.80¢ | 1.76¢ | 1.44¢ | 0.72¢ | 0.64¢ | 0.56¢ |
Volume bonuses
Larger weekly budgets buy views at a lower effective rate. The bonus is applied automatically on the pricing slider — there is nothing to claim.
- ✓From $500 a week — 5% more views for the same budget
- ✓From $1,000 a week — 10% more views for the same budget
- ✓From $2,500 a week — 15% more views for the same budget
What a budget actually buys
| Weekly budget | Promotion | Audience | Views that week | Views per day |
|---|---|---|---|---|
| $99 | YouTube video | Worldwide | 17K | 2.4K |
| $99 | YouTube video | US / UK / CA / AU | 7.5K | 1.1K |
| $49 | YouTube Shorts | India | 18K | 2.5K |
| $1,200 | Music / artist | US / UK / CA / AU | 76K | 11K |
What is included
- ✓Campaign setup, targeting and daily management
- ✓In-stream, in-feed and Shorts placements
- ✓Live delivery tracking in your dashboard
- ✓Pause, resume or cancel at any time
- ✓Unspent budget returned to your wallet on cancellation
How payment works
Pay per campaign by card (Stripe) or cryptocurrency (Cryptomus), or load a wallet balance and run campaigns straight from it. Nothing is charged before you approve a campaign, and delivery only starts once payment clears.
See your own numbers
The calculator shows exact reach for your budget and audience.
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