Pricing
Last updated 29 August 2026
Press Play charges by views delivered, not per campaign. YouTube video promotion starts at $6.00 per 1,000 views worldwide, Shorts at $4.00 and music promotion at $8.00. The minimum weekly budget is $29. Budgets from $500 a week earn a volume bonus of 5–15% more views at no extra cost.
Price by platform and audience
Prices are in US dollars per 1,000 views. Broader audiences cost less because the ad auction is cheaper there.
| Promotion type | Worldwide | US / UK / CA / AU | Europe | Asia | Latin America | India |
|---|---|---|---|---|---|---|
| YouTube video | $6.00 | $13.20 | $10.80 | $5.40 | $4.80 | $4.20 |
| YouTube Shorts | $4.00 | $8.80 | $7.20 | $3.60 | $3.20 | $2.80 |
| Channel growth | $20.00 | $44.00 | $36.00 | $18.00 | $16.00 | $14.00 |
| Music / artist | $8.00 | $17.60 | $14.40 | $7.20 | $6.40 | $5.60 |
Volume bonuses
Larger weekly budgets buy views at a lower effective rate. The bonus is applied automatically on the pricing slider — there is nothing to claim.
- ✓From $500 a week — 5% more views for the same budget
- ✓From $1,000 a week — 10% more views for the same budget
- ✓From $2,500 a week — 15% more views for the same budget
What a budget actually buys
| Weekly budget | Promotion | Audience | Views that week | Views per day |
|---|---|---|---|---|
| $99 | YouTube video | Worldwide | 17K | 2.4K |
| $99 | YouTube video | US / UK / CA / AU | 7.5K | 1.1K |
| $49 | YouTube Shorts | India | 18K | 2.5K |
| $1,200 | Music / artist | US / UK / CA / AU | 76K | 11K |
What is included
- ✓Campaign setup, targeting and daily management
- ✓In-stream, in-feed and Shorts placements
- ✓Live delivery tracking in your dashboard
- ✓Pause, resume or cancel at any time
- ✓Unspent budget returned to your wallet on cancellation
How payment works
Pay per campaign by card (Stripe) or cryptocurrency (Cryptomus), or load a wallet balance and run campaigns straight from it. Nothing is charged before you approve a campaign, and delivery only starts once payment clears.
See your own numbers
The calculator shows exact reach for your budget and audience.
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