YouTube Shorts Promotion
Updated 29 August 2026
Shorts promotion places your vertical video between organic Shorts in the feed, priced at 0.40¢ per view worldwide and 0.28¢ in India — the cheapest inventory on YouTube. A $49 weekly budget delivers roughly 12,000 views worldwide, paced across seven days.
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Cost per view by audience
| Audience | Cost per view | $29/week | $49/week | $99/week |
|---|---|---|---|---|
| Worldwide | 0.40¢ | 7.3K | 12K | 25K |
| US / UK / CA / AU | 0.88¢ | 3.3K | 5.6K | 11K |
| Europe | 0.72¢ | 4K | 6.8K | 14K |
| Asia | 0.36¢ | 8.1K | 14K | 27K |
| Latin America | 0.32¢ | 9.1K | 15K | 31K |
| India | 0.28¢ | 10K | 18K | 35K |
Best for
- ✓Clips under 60 seconds with an immediate visual hook
- ✓Music: choruses, drops and 15–30 second cuts
- ✓Testing which idea deserves a long-form video
- ✓Building subscribers quickly on a new channel
- ✓Reaching a new country cheaply before committing budget
How Shorts campaigns run
Your Short is served into the vertical feed alongside organic Shorts, to viewers whose watch history matches your content. Delivery is spread evenly across the week rather than dumped in a day, which keeps the pattern natural in your Analytics and gives the algorithm a steady stream of retention data.
You can pause, resume or switch the promoted video at any time. Unspent budget returns to your account balance if you stop early.
What makes a Short work in paid
The viewer decides in about two seconds, on movement and framing rather than narration. Open on the result, not the setup. Put text on screen, because most Shorts are watched muted at first. Skip intros entirely.
The strongest promoted Shorts are usually cut from long-form you already made — find the spike in your retention graph and start there.
How Shorts fits the rest of the channel
Shorts views follow their own monetisation route (10 million views in 90 days) and do not count towards the 4,000 long-form watch hours. What they do contribute is subscribers, audience data and discovery for your back catalogue — which is why many channels promote Shorts for reach and long-form for watch hours.
Questions
How much does Shorts promotion cost?+
0.40¢ per view worldwide, 0.28¢ in India and 0.88¢ in the US, UK, Canada and Australia. The minimum weekly budget is $29.
How long should the Short be?+
15 to 30 seconds works best. Long enough to land a point, short enough to be rewatched — and rewatches are a strong signal.
Do promoted Shorts look different from organic ones?+
They appear in the same feed with an ad label. The viewing experience is otherwise identical.
Can I run Shorts and long-form at the same time?+
Yes. Both are priced per view, so splitting a budget across two campaigns costs nothing extra.
When does delivery start?+
Usually within a few hours of launch, then daily across the week.