Blog

What works on YouTube right now, written by the people running the campaigns.

Targeting on YouTube: Country, Interest and Placement

The three levers that decide who sees your promoted video, what each one costs, and how to narrow without starving the campaign.

The arithmetic behind the first monetisation milestone, why conversion rate matters more than upload frequency, and what actually shortens the wait.

RPM by niche, why the same video earns four times more in one country than another, and what the numbers look like once you run them properly.

CPV benchmarks by country and format, how to work out your own, and the three reasons a campaign ends up paying more than it should.

Shorts is the cheapest inventory on YouTube at $4.00 per 1,000 views. What that buys, which clips to promote, and how Shorts feeds long-form growth.

How to read the audience retention graph in YouTube Studio, which shapes mean what, and which problems more budget can and cannot solve.

The 4,000-hour threshold in plain numbers: how many views it takes at different video lengths, and what advertising can realistically contribute.

Five common reasons a video stalls, how to tell which one you have from Analytics, and which of them advertising can actually solve.

How music campaigns differ from ordinary video promotion, what they cost per view, and how to turn listeners into repeat plays.

Nine questions that separate a real advertising service from a view counter, and the answers you should expect before paying anyone.

Ad views carry watch time, retention and audience data — the same three inputs the recommendation system uses to decide what to suggest next.

A straight answer, broken down by country and format, plus what to expect in watch time and subscribers from a single $100 week.