Can you promote music on YouTube?
Last updated 3 October 2026
Yes. Tracks, official videos, lyric videos and artist channels can all be promoted through Google Ads. Music targeting works on comparable artists and genres rather than keywords, which is why it tends to find listeners rather than browsers. Our music rate is $8.00 per 1,000 views worldwide.
What to promote, and when
The official video usually outperforms a lyric video on in-stream, because the first five seconds decide whether anyone stays. On release week, promoting one track hard beats spreading the same budget across the record.
Targeting by comparable artist is the lever that matters. A listener who finishes a similar artist's track is worth several who clicked a genre tag.
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Prices, published
Our cost per 1,000 views for every audience and format, with no account needed.
See the rates